Lead Generation & AI Search, Explained
Straight answers to the questions local business owners actually ask — why a website generates leads (or doesn't), and what SEO, AEO, and GEO mean now that people ask ChatGPT and Google AI instead of scrolling ten blue links. Each answer starts with a short, quotable summary before going deeper.
What Is a Lead-Generation Website?
How a lead-gen site differs from a brochure site — and why the difference matters.
Read the answer →How Do Websites Generate Leads?
The full pipeline: traffic, landing pages, capture forms, source tracking, and follow-up.
Read the answer →Why Is My Website Not Getting Leads?
The 7 most common reasons local service businesses fail to convert visitors into enquiries.
Read the answer →What Is AEO?
How Answer Engine Optimization gets your content extracted as the direct answer.
Read the answer →What Is GEO?
How Generative Engine Optimization makes AI tools like ChatGPT and Perplexity recommend you.
Read the answer →SEO vs AEO vs GEO
SEO ranks your pages, AEO gets answers extracted, GEO gets you cited by AI — how the three fit together.
Read the answer →How to Get Recommended by AI Search
A practical checklist for getting cited by ChatGPT, Perplexity, and Google AI Overviews.
Read the answer →What Makes a Website AI-Search-Ready?
The technical checklist for being discoverable and citable by AI search tools.
Read the answer →Want to know how your own site scores on lead capture and AI search readiness?
Get my free audit →